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An insight into the business of field market research

The business of field market research is relatively capital and labor intensive. Field market research involves collecting data directly from consumers, and therefore can range from house-to-house...

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About market research: Too much of information is a dangerous thing

There are three types of business decision makers. The first does not do any market research. Then there are those who do market research. And then there are those who flog market research to death....

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How to do market research without spending a fortune

This post is prompted by the question "How does one gauge factual potential of an idea without paying big bucks to a market research firm?" raised on Twitter by @stallionCEO to @start24x7. Companies...

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